The Origins of Ghost Rock Ranch and The Gift of Rocks

The ground beneath Ghost Rock Ranch was created when Mt. Mazama erupted thousands of years ago, hurling pumice far and wide. The ranchers call the wonderful soft earth “pummy;” it’s not so good for growing, and it freezes hard as cement, but it’s very kind to horse’s feet.

Owner Cherie Appleby began a tradition of asking guests to bring a rock to the ranch at each visit… a kind of homage to the pre-volcanic rocks buried below, and the inspiration for the name Ghost Rock. From small, colorful pebbles to rocks the size of their head, guests have given these simple gifts to the land in exchange for what is always a natural experience. In this way, the ranch is constantly being shaped by the people who visit.

Ghost Rock Ranch has evolved from its origins from ancient native camps and hunting grounds into a place of elegance, serenity and unimaginable beauty. It’s a first class equestrian center that caters to big groups and intimate gatherings; to riders and non-riders alike. We invite you to come and visit our chunk of heaven. But when you do, don’t forget to bring a rock for the ranch; we think you’ll love what you get back.

The Ghost Rock Ranch logo has meaning for us, not only as a horse, but the three triangles within the horse signify the Cascade Mountain view from the Ranch. The triangles depict South Sister, Mt. Bachelor & Broken Top and the spots represent rocks. Click here for a map to the ranch.

Cherie L. Appleby, 56, is an extremely talented and sought-after television commercial producer. Her company, Pistol Productions, include clients such as Pixar, Nike and Acura among others. Since then, with cowgirl roots and a head for business, she has organized her life towards one goal: the establishment of a center for equine and human hospitality offering state-of-the-art boarding and arena facilities and a simple yet majestic mini-lodge for entertainment and accommodation.

Click here to learn more about Cherie

Erick: Ranch Wrangler

Erick is originally from North Carolina. He grew up working on farms with cattle and horses. Erick was a volunteer at the Cedarfork, NC fire department for 4 years. He moved to La Pine with his wife, Jessica and their three children 3 years ago. He and his wife own a design business, Custom Vinyl Decals, which offers anything from custom banners to decals for your vehicle. Erick would rather be outside working than anywhere else. Finding Ghost Rock Ranch and becoming a member of the family is just what this cowboy was looking for. When he’s not at the ranch you can find he and Jessica riding their two horses. His love of horses and his southern hospitality will make anyone feel at home. So if he happens to call you “sir” or “ma’am”, don’t be offended, it’s just the way he was raised.

Steve Bates: Caretaker

A long time friend, Steve has played a part in Cherie’s life for the past 30 + years.
Lives full time on the ranch as caretaker. His father worked as Regional Director for US Forest Service. Steve's background is in the music industry, he owned a music store for 11 years.

• Degree in Business Administration – Portland State
• Avid stock market analyst
• Currently specializes in collector coins and metals
• Truly provides security and personal care to the ranch & critters
• Responsible for general ranch duties
• Responsible for making sure we recycle anything recyclable

Hershel: Ranch Wrangler

Hershel and his wife, Nancy have lived in the La Pine area for the past 40 years. 37 of those years in their present home. So I guess you could say they’ve been around for awhile. They certainly know Central Oregon. Hershel was a Journeyman Millwright/Welder for 30 years. He semi-retired in 2004 but then went back to work with his son and two of their grandson’s building homes in the Bend/Redmond area. Hershel came to work for Ghost Rock Ranch in February 2008. From the very beginning he was impressed with Cherie Appleby’s concern and well being for the horses under her care. She treats all of her staff as family and will tell you he counts it as a privilege and blessing to be part of Ghost Rock Ranch.

Otis: Promotions

Otis is an old hand at helping folks find the perfect outdoor experience. His history includes running his own lodge, as well as a Hunting Excursion company. Being the nephew of Grand Old Opry legend Porter Waggoner, music runs deep in his blood, and he brings that love of music to all he does, including his outdoor guide work. Just TRY to keep him from singing at the campfire, it won’t happen. His love of the “Western Life” affects all he does, and the result is a flavor to his work that is unique in the industry.
Otis will be representing Ghost Rock Ranch at Trade Shows around the country, and we are very excited to announce this fantastic new phase to our Marketing mix.

Betty & Brown Boy: Security Staff

11 years old – brother & sister – Australian Shepherds
Brown Boy is the real worker – takes his position very seriously while Betty is a tattle tail and sings consistently with the nearby train whistle.

Linda: Office Manager

Jacob: Camp Bach